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+52 (81)8345.1200 infoyesera@gpromax.com

About Yesera Monterrey

We are a company that seeks to build trust and satisfaction with each of our customers.

Yesera Monterrey is a private company founded in 1917, with a great tradition in Mexico and a national leader in the production and sale of industrial and construction gypsum.

The market of Yesera Monterrey, incudes diverse industries such as Construction, Ceramics, Crafts, Pharmaceuticals, Agriculture and Food, that currently extends through Mexico, United States, Central and South America.

Originally focused on the production of MAXIMO gypsum for construction; Yesera Monterrey has diversified its products and brands in the last 15 years, to the point of developing MAXIMO products with materials different from gypsum, mainly in the construction industry.

Yesera Monterrey is part of PROMAX GROUP (GRUPO PROMAX) with Panel Rey, Plaforama, Zinc Nacional and Transportes Rovi.

It has 4 plants strategically located in Monterrey, N.L., El Carmen, N.L, Gómez Palacio, Dgo. And San Luis Potosí, Slp.

Yesera Monterrey is consolidated as the company at the Forefront in technology and development of new gypsum products. Likewise, and thanks to the extraction of gypsum from its own quarries, considered to be of the highest purity.

Thanks to the versatility and technology of our processes, we can develop and offer you gypsums with characteristics that adapt to basically any application, complying with specific requirements and specifications.

El Carmen Monterrey Gomez Palacio San Luis Potosí

Mission:

Committed to the MAXIMO (Maximum) with the customer on delivering our high-quality gypsum with the best service and to provide solutions that generate mutual benefit within a framework of social responsibility.

Vision:

To be the leading company in the sale of gypsum in Mexico with constant growth in the American continent.

Values:

Collaboration:
We work as a team and actively participate with everyone, offering valuable contributions.

Integrity:
We always do the right thing, for the right reasons, and in the right way.

Modesty:
We handle ourselves with simplicity and modesty, showing optimal awareness of the use of resources.

Excellence:
We work to be better every day and to be the best in everything we do.

Customer focus:
We put our internal and external customers at the center, we understand and look after their needs to offer them personalized experiences that exceed their expectations.

Innovation:
We seek and implement new ways of working to be at the forefront of both our processes and products.

Openness to change:
We are open to giving and receiving feedback to grow as people and professionals, we are agile to learn and adapt to changes.

Code of Ethics and Conduct:
The core of our drive to keep moving forward is ethics, being a reference point with our collaborators, customers, suppliers, stakeholders, community and anyone who interacts with Grupo Promax, inviting them to follow our Code of Ethics and Conduct, being congruent in our daily actions.

Dowload our Code of Ethics and Conduct

Quality Policy:
At Yesera Comercial we are committed to providing products that meet the applicable requirements of our customers and interested parties, encouraging continuous improvement in all our processes, promoting an organizational culture that prioritizes strategic business planning, the integration and safety of personnel, the prevention of psychosocial risk factors, as well as workplace violence, and the search for a favorable organizational environment for all employees, maintaining our position as the number one company in Mexico in the production and selling of gypsum for different applications.

Download our Quality Policy

At Yesera Comercial we are committed to providing products that meet the applicable requirements of our customers and interested parties, encouraging continuous improvement in all our processes, promoting an organizational culture that prioritizes strategic business planning, the integration and safety of personnel, the prevention of psychosocial risk factors, as well as workplace violence, and the search for a favorable organizational environment for all employees, maintaining our position as the number one company in Mexico in the production and selling of gypsum for different applications.

Research and Development

We have a Research and Development Department to support our customers with the creation of new products that can meet their changing needs, as well as the search for new applications.

At Yesera Monterrey, we have a Quality System that ensures compliance with the most stringent industry standards, in order to continue offering the most reliable products to the market.

Sales and Distribution

With an efficient and helpful delivery team, we move our product to the warehouses and distribution centers of those customers who are located near our production plants. Similarly, we have a logistics department responsible for ensuring the delivery of our material to any destination in the United States, Mexico and Latin America through one of the following means: Truck, Railroad or Cargo Ship.

In our facilities, we have the infrastructure to receive and load different types of units, such as: Platforms, closed boxes, containers, roundup trucks, among others.

Technical Services

At Yesera Monterrey, we are interested in guaranteeing the good performance of our products in their diverse applications, which is why we have a team trained to attend and resolve the technical issues pertinent to your processes.

Our History

1917

Yesera Monterrey is founded by Don Eduardo Villareal Werpel with the opening of the first Monterrey plant in northern Mexico, the first brand in production was Yeso Maximo®
1967

Yesera Monterrey, commemorates 50 years of being present in the construction industry in Mexico.
70´s

Yesera Monterrey starts operations at the Nazas plant in the city of Gómez Palacio, Durango.
80´s

The third plaster plant in El Carmen, Nuevo León, began operations at the Carmen Plant.

Yesera Monterrey evolved its package into products, going from using cooked to valved bags, it will save loading time and greater resistance.
90´s

Kosher certification is received for Hydrated Plaster products.

Yesera Monterrey diversifies its portfolio of product lines, industrial gypsum associations for the Ceramic and Artisan industries.
2004

Yesera Monterrey acquires the plaster brands Yesolastik, plaster Ceramico Moldes and food grade plaster Sulyca.
2004

With the mission of making the plaster application process efficient in the construction industry, in 2004 Yesera Monterrey develops projectable plaster under the Yesotekno® brand, a product designed to develop faster than the traditional system.
2005

Yesera Monterrey launches the Estucomax product, a moisture resistant exterior coating.
2007

The fourth Yesera Monterrey plant begins operations in the capital of San Luis Potosí, with the strategy of meeting the demand for gypsum in the center and south of the country.
2007

Yesera Monterrey expands its construction plaster line by acquiring the recognized brands in the market Hidalgo® and Regio®, as well as the food grade plaster brand Sucalcio.
2009

As part of Yesera Monterrey's diversification strategy, Yeso is developed for the agricultural industry, under the Máximo brand, recognized for its versatility and properties as an amendment and fertilizer.
2010

Monterrey Plant receives ONNCCE certification for construction plasters.
2010

Maximuro® Interior and Maximuro® Exterior products are found, special coatings for mold houses.
2010

Maximo Agriculture Gypsum receives the OMRI certification that guarantees that the product is free of chemical products.
2012

With the aim of being at the forefront, Yesera Monterrey begins to explore new ways in the extraction of Gypsum that allow it to be more efficient through the use of surface mineral.
2013

Monterrey Plant receives ISO 9001: 2008 certification, applicable to the development and manufacture of Construction, Hydrated and Ceramic gypsum.
2014

The production of a new product, Amaramax, starts in the San Luis Potosí plant.
2015

The production of the new brand, Ultramex starts in the San Luis Potosí plant.
2016

We received the Great Place To Work Certification, which positions us as one of the best companies to work in Mexico.
2017

For the time we obtained the ESR (Socially Responsible Company) badge, which recognices the company as an organization that voluntarily and publicly assumes the commitment to the implementation and continuous improvement of socially responsible management, as part of its culture and business strategy.
2018

Certification is achieved under the new version of ISO 9001-2015, which certifies the adoption of quality and strategic management in the organization that help improve global performance and sustainable development.
2019

Our 2025 philosophy is listed, in which we reinforce our commitment to all our stakeholders, by updating our Mission, Vision and Values.
2019

The Chuviscar and Titán brands join the Yesera Monterrey Family, which reinforces our presence in the state of Chihuahua and the north of the country.